Welcome to a journal of
Pacific Northwest Climate Awareness

Beyond Fear
PHOTO CREDIT: CAROL HIGHMAN on unsplash
By Katherine Alperin, 3/19/25
Traditional environmentalist values and media manipulation have fueled widespread climate anxiety, placing the burden of action on individuals while corporations continue to bypass the triple bottom line by prioritizing profits over sustainable and equitable solutions. This imbalance fosters disillusionment, as people grapple with a crisis that feels beyond their control. Instead of clinging to outdated narratives emphasizing personal sacrifice and a dystopian future, it’s time to reframe climate action–one that prioritizes innovation over guilt.